Hands, People, Faces… Lifestyle Images

Simply makes your brand more accessible, believable and even likeable to boot as we are wired to look for ourselves (even if we are not narcissists!) in images. It also makes us wish that we are the ones having that slice of pizza, drinking that cocktail, having the time of our lives at the party, owning that ridiculously expensive rock, you get the idea… Because it’s not the product that sells but what we are feeling when we see the product that is the clincher.

I always always suggest clients to have lifestyle images as part of their shot list because that’s what differentiates their brand from their competitors. Brands have different target audience, no two brands selling the same product have the same positioning so why have the same old plain vanilla imagery that your competitor is using as well? In fact, lifestyle images is what your target audience desires to see so it’s a definite refresh needed for all your branding and marketing materials. If you are still using lifestyle images from a decade ago, my gosh your target audience would not be able to relate to your brand at all because the world has come a long way over the past 10 years!

Lifestyle images also denote some form of movement or action such as pouring a glass of wine and that makes the image more appealing and holds the attention of the viewer just a little longer. While the option to hire talents and models is always there for lifestyle images, you can also easily ask your staff very nicely to be the models for the shoot. This is perfectly acceptable and the key is to find and ask your staff very politely and get them to sign the model release form before the shoot.

Please do not, I beg you to just pull in any available staff for the shoot as they will be annoyed but forced to pretend they are okay with participating in the shoot. Bad vibes are abundant and they may not participate as willingly or happily and in case you are unaware, we can’t Photoshop smiles onto faces! They also may not have the right clothes on, their hands may not be appropriate for the shot or their nails are just too long or bitten off or downright dirty…the shoot gets dragged on longer than it should and everyone ends up doing OT!

The reason I know this is because all of the above happened to me on a shoot so I came home and promptly wrote out the guide below! Since then, this guide and model release form has been sent out to all my clients who have lifestyle shots in their shot list so yay to no bloopers on shoot day! Prep yourself, your team, your models, talents and what not with my helpful hands in frame guide below 👇

JL Studio
Hands In Frame Guide 
So simple it’s unbelievable 👊
Oh yeah, you are IN! 🙌