Hiring a food photographer should be easy and straightforward isn’t it ? If you reach out to friends and families who have hired a food photographer before and are happy to recommend them to you, that is a great starting point. Check out their portfolios and if you like what you see, give them a call and speak to them to find out more. But if no recommendations are available and you start your search on the web, you may feel overwhelmed as you look through potential food photographers portfolios. You may notice that some photographers shoot every genre under the sky, be it portraits, food, products, events, pets and you start to get confused or have more questions than answers about how to hire the right food photographer for your photo shoot.
Why Hire When You Can DIY?
You may be wondering whether you should hire a professional food photographer when you can easily shoot your food on your mobile. I started shooting food with my iPhone as I previously owned a home bakery and could not afford a professional food photographer. My first DIY attempts were pretty disastrous but slowly I picked up the skills and today I shoot food and products for a living, having wound down my home bakery. Through this journey, I realise that there is a whole lot involved in shooting food and iPhone photos may be great as a start for websites and social media but looked horrific when it is being printed out.
If you have just started your business and am tight on budget, you may have simply taken some quick photos on your iPhone and use them. To me that is a good starting point especially when you cannot shell out the dough for a professional food photographer just yet. However, to say that an amazing food photo sells is not wrong either as it brings out the best in your dish, makes people crave to try it and may even evoke fond food memories for them. A good compromise would be to hire a professional food photographer to shoot the key dishes in your menu rather than the entire menu. The key dishes could be your signature dishes, food that lets you earn the most profits or food that would create the most buzz when photographed right. This list of must shoot dishes is known as a shot list. Another way to bring the costs down would be to opt for a shorter license period such as a year rather than perpetual. When a year is up, you can choose to renew your license for another year or a few years or maybe by then you would have the funds to undertake a full menu shoot.
Definitely ask around for recommendations, Google food photographer sg and checking out Instagram hashtag #sgfoodphotographer are some places you can start your search. Look at their portfolios and see whether their images resonate with your creative vision. Have they shot for your competitors or cuisine or dishes that are similar to yours? If they do, that is a bonus as they are likely to be familiar with the specific quirks that comes with your food. Most photographers have their personal style infused in their images so check to see whether it matches the look that you wish to have for your brand. If they do, see whether they specialise in food photography or shoot everything and anything. Just as you would prefer an eye specialist over a general practitioner to conduct eye surgery for you, professional photographers who specialise in food photography have a leg up over those who don’t. The intricacies of shooting food may seem simple as it doesn’t move and talk back but we all know how quickly food can wilt, dry up and separate if not treated right.
Shortlist a few food photographers that you like and check out their Instagram to see whether they share behind the scenes as that is a great way to suss out whether they double up as food stylists for their shoots or work with an external food stylist. This will be a deciding factor if you have a tight budget and cannot afford to hire both a food photographer and a food stylist for your shoot. Do note that if the food photographer doubles up as the food stylist, the number of shots that can be completed during a shoot is much lesser. If your chef can plate well and you have chosen minimal food styling, a food photographer who can style would be a definite bonus to your shoot.
If you are looking for a styled shoot that requires props and backdrops, finding out whether your potential food photographer offers them as part of the shoot is crucial. I send all my clients online prop and backdrops catalogues as they can freely choose what they like for their shoot. Based on their creative brief or mood board or reference images, I make my recommendations and provide prop setups prior to shoot day. This allows us to work together to narrow down the backdrops and props that have the most potential which I would bring down for the shoot.
Before you give your shortlisted food photographers a call, have your shot list, licensing requirements and budget ready as these are likely questions that they would ask. Based on your answers and your budget in mind, they can come up with a suitable estimate while taking into account your licensing requirements. During the call, the type of questions they ask would be a telling point as to whether they know their craft well and can bring value to your shoot. Sometimes I may ask for reference images from a potential client so as to better find out what their expectations are for the imagery they wish to create and I can then assess the time required to execute it perfectly.
Find out their process, rates, schedule through the call to see whether it fits your needs. If you are undecided, revisit their portfolios, check out their reviews and list the pros and cons of working with every shortlisted photographer. Speak to them again to clarify any doubts and questions you may have and don’t be pressured to commit if you are still uncertain. Wait a while and see whether they follow up on your enquiry, send any useful resources to you that may answer your doubts and then decide.
Shoot me an email if you have any queries about what to look out for before hiring a professional food photographer. Follow along on my Instagram and I would love to connect with you through my email list where I share the latest news, resources and more.